More details have been revealed for Playbill, The Broadway League , and the Times Square Alliance's third annual Curtain Up Broadway Festival—a three-day outdoor experience in Times Square presented by Prudential Financial with additional support from the NYC Mayor’s Office of Media and Entertainment, Music Performance Trust Fund, The Film Fund, Open Jar Studios, and Hotel Edison. The event, set to run September 8–10, will include interactive events and performances that are all live, free, and open to the public in the heart of New York City: Times Square. Newly joining the roster of performances is a return of ¡Viva! Broadway, to honor Hispanic Heritage Month. The special concert, subtitled Aquí y Allá (Here and There) , will be held September 9 from 5-6:30 PM in Duffy Square . Conceived and directed by Luis Salgado , the concert will celebrate history from the inspiration of early songwriters to the authentic voices and stories of Broadway today. Jaime Lozano is music di
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